CINE SONY TELEVISION RIDES CANTINFLAS MARATHON STUNT OVER THANKSGIVING WEEKEND TO HIGHEST RATINGS IN NETWORK’S HISTORY; OUTPERFORMS ALL SPANISH-LANGUAGE ENTERTAINMENT CABLE NETWORKS IN HOUSEHOLD VIEWERSHIP DURING THANKSGIVING WEEKEND
32 Cantinflas Movies Aired During The Marathon Now Available Free On Demand through January 19, 2017 via Network’s Authenticated CINE SONY YA Watch App and Distribution Partners
Cine Sony Television, Sony Pictures Television’s (SPT) network delivering a premium Hollywood entertainment experience in Spanish for the fast-growing U.S. Hispanic market, achieved the highest ratings in the network’s four-year history with its movie marathon of films starring legendary Mexican crossover comic star and Golden Globe winner Cantinflas. Based on comScore/Rentrak data, over the course of the four day Thanksgiving holiday weekend, from November 24 through November 27, Cine Sony Television reigned as the #1 entertainment network among all Spanish-language cable programmers in both average audience and coverage area ratings. The Thanksgiving programming stunt also propelled Cine Sony Television to a #1 finish in coverage area ratings for the entire month of November, outperforming both major Spanish-language broadcast and cable channels such as Univision, Telemundo, Galavision, ESPN Deportes, Cinelatino, Discovery en Español, NBC Universo, and Nat Geo Mundo.
Through January 19, 2017, films from the marathon are available On Demand for viewing with the whole family through the network’s VOD and authenticated watch app CINE SONY YA and distribution partners, including CenturyLink, Comcast, Cox Communications, DISH, DIRECTV, FiOS by Verizon, and PlayStation Vue, among others.
Between November 24 and 27, Cine Sony’s homage to Cantinflas netted it the #1 most watched entertainment network in all of Spanish-language cable in total household viewership, A18-34 and A18-49, and outpaced #2 ranked Discovery en Español by 22 percent in viewership. Fueling the network’s first-ever monthly ratings crown, according to comScore/Rentrak, a whopping 85 percent of Cine Sony Television’s distribution audience tuned in during the month of November.
“In a world where content is king, we knew a supersized serving of Cantinflas during Thanksgiving would deliver in a big way for our loyal viewers who enjoy watching movies as a family and advertisers looking to reach the coveted and highly engaged Hispanic A18-34 and A18-49 demographic,” said Tom Troy, SVP distribution, Sony Pictures Television U.S. Networks. “We’re tremendously proud to not only have achieved the highest ratings in Cine Sony’s history during the Thanksgiving holiday weekend but also excited to be able to offer an even greater share of fans the opportunity to experience the legacy of Cantinflas via On Demand, anytime, anywhere through the remainder of the holidays.”
Spanning five decades from the 1940s to the 1980s, the films available on demand, uncensored and commercial free through the remainder of the holiday season, include “El Analfabeto,” “El Barrendero,” “El Portero,” “El Padrecito,” and “El Señor Doctor.”
Mario Moreno (1911-1993), professionally known as Cantinflas, was a prolific Mexican comic film actor, producer, and screenwriter. Commonly regarded as “the Charlie Chaplin of Mexico” for his onscreen persona of the underdog who overcame all odds in more than 55 films, he was a business leader, activist and philanthropist who became a symbol of hope for the downtrodden and impoverished. He won a Golden Globe award in 1957 and received an additional nomination in 1961.
Available six at a time, the movies will be refreshed weekly. On Demand availability will vary by distributor. For more information on Cine Sony Television’s On Demand Cantinflas movie offering, please visit CineSony.com and/or check local cable/satellite listings.
